From April 1, 2023, Arai Shoji’s auction business has changed its name from "Arai Auto Auction" to "Arai Auction" and has introduced a new logo.
Since we began handling passenger cars in 1987, our auction has grown into a multi-item auction, managing a variety of items including trucks, construction machinery, agricultural machinery, industrial machinery, and motorcycles. To better serve our customers and enhance our specialization, we shifted from venue-based operations to a model focused on three different categories of items starting last October. As part of this transformation, we removed "Auto" from "Arai Auto Auction" to reflect our aim to not only stay within the automobile sector but also to expand the range of items we handle and continue evolving.
Along with the name change, we have also updated our logo, which has been in use for around 20 years. While maintaining the blue and yellow color scheme beloved by our customers as the colors of Arai, the new logo symbolizes our commitment to creating new value through constant challenges, while honoring our history.
With the new name and logo, we aim to build an auction venue that will be even more loved and anticipated by our customers. We sincerely hope for your continued support and patronage.
